Small Business Saturday (US) is a comparatively a novel phenomenon. It is predominant to note that local small businesses must be supported. Small scale businesses are often dominated by customers who are attracted by big companies, this may adversely affect the local economy.Due to increase in the number of shopping malls and Big chain stores such as Walmart, BigBazaar, and other retailers, there is inevitable damage to a primary retail street in the last half-century.As Small Business Saturday will be held on 26th November 2016 on Saturday a day after Thanksgiving, the busiest shopping periods of the year.Small Business Administration states the prime role of small businesses in local communities and also how companies like Uber and American Express are rendering incentives for consumers to shop small in a big way.
In the beginning, Small Business Saturday was financed by American Express and the non-profit National Trust in 2010 for Historic Preservation and conservation by encouraging the general public to support the main street and small scale industries as owners of such businesses generally, face more hardships than larger companies.But more importantly, since 2013, after the success of American counterpart, This day has grown into a powerful worldwide progress, and several numbers of individuals are taking part to shop small than ever before. Small Business Saturday has also started in the UK.
As a matter of fact, small scale industries are indulged in marketing promotions such as special offers, refreshments, coupons system with low prices and also a free gift with low prices to invite and motivate masses to purchase goods on small shop Saturday.This day was promoted through advertising on social media, television, and radio advertisement.Circulating money at a local business would be beneficial for the local economy to keep the flow of cash in the local community. Furthermore, it also provides the exceptional face-to-face services with the owner are often impossible in bigger organizations or corporations.
According to surveys, Small Business Saturday gaining strength every year as more than 95 million individuals shopped small last year. That is an 8% hike from Small Business Saturday in 2014. Further, customers who were familiar with the event spent $16.2 billion at independent restaurants and retailers in 2015. What else to be delineated, it is a golden opportunity to grab the range of products with reasonable cost. And now it’s time for Small Shop Saturday 2016. So, buckle up your shoes, get together, get up, and Shop Small to show your support and love for your favorite local industries in a healthy way.