Now facebook is trying to copy Snapchat in some form or the other. The latest design of Facebook is apparently to advance a new feature similar to the Snapchat Discover on its social networking site. The feature is reportedly set to go live inside the News Feed.
According to the report from the Business Insider, the coming feature for the NEWS Feed will be called “collections” and it will function the similar to Snapchat’s design feature, which basically shows news stories, videos,photos and other content from the selected media partners. Facebook’s Business Insider went on to add that Facebook has already started to approach media house and media companies to contribute to curate content. that will be directly displayed inside the user’s News Feed. So far it has been not disclosed that when it will be coming out, they have also mentioned in the report.
For those people who are not aware of the Snapchat, it Discover a simple story which shows as a feed of content that is refreshed daily and the content offered on that is discover usually has an advertisement placed within, most of the stories are video ads. CNN, National Geographic, People Magazine, DailyMail, Mashable, MTV, Economist (only in US, Canada, UK and Australia), and others all currently use Snapchat’s to Discover feature. Twitter too has a similar feature called Moments, allowing selected partners to curate stories on a range of topics, including News, Sports, and Entertainment.
Facebook is currently using backlash over the spreading of its fake news on its social networking sites, especially after the US elections. The one logical way to end up with this fake news is to take the help of recognized media partners, who will look after everything on its site. Facebook already have the long list of media partners (around 140 media companies and celebrities) for facebook’s live, and there’s a chance it could tap into these for the collections, although has been not indicated yet.
According to the Business Insider, it’s not yet clear if there will be any ads within these collections which will be submitted after the verification by the publisher. For Facebook, the ‘Trending tab’ hasn’t been a success; often fake stories goes viral and trended in the section, even when the news is denied by the organizations. This has invited criticism for the company, and Facebook has already said it will strengthen its efforts to curb fake news on the site.