Bollywood star Akshay Kumar has been appointed as the brand ambassador for the automobile major Tata Motors’ commercial vehicle business unit. The 49 years old original Khiladi will take on his new role at the launch of Tata Motors’ latest offering in the commercial vehicles, engaged in January 2017.
Tata Motors is currently dealing at Rs 459.10 up by 0.80 points or 0.17% from its previous closing of rs 458.30 on the BSE. In last one week, high and the low script stood at Rs 475.00 and Rs 455.80 respectively. The current market cap of the company is Rs 132565.95 crore.
The promoters holding in the company stood at 33.00%, while institutions and the non-institutions held 40.58% and 7.95% respectively.
The Tata Motors, it is the country’s largest automotive player and among the top 10 truck and the bus manufacturers globally has been signed by the Bollywood film star Akshay Kumar as the Brand Ambassador for its commercial Vehicle Business Unit.
Indian Cinema’s ‘original Khiladi’ will make his blockbuster entry in this new role as the brand ambassador of Tata Motors at the launch of Tata Motors’ latest offering in Commercial Vehicles, contracted in January 2017. The Tata Motors’ association with Akshay Kumar for Commercial vehicles will be supported by a high-decibel, multi-media campaign, beginning in the first week of January 2017. Besides the products and solutions of Tata Motors, Akshay will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Tata Motors. The last six decades has been exciting for the Tata Motors in the commercial vehicles space. The big company Tata Motors has been the market leader in India in Commercial Vehicles with an unparalleled product range from the sub 1 ton to the 49-ton load applications. The big company has been a pioneer in introducing the innovative platforms like Ace, Prime and the building of the customized solutions for all segments, including the defense business. The company has rolled out as a series of innovations to deliver the best customer value with technology. Today, the Tata Motors company stable the accounts for more than the 70% of the last mile cargo-running mini- trucks in the country.
Talking to their customers, Pisharody said: “Today we are catering to an audience that defines the driven, ambitious, forward-moving, non-stop pulse of India and Akshay understands the pulse of this audience well.”
The “Rustom” star have also announced about his association with the brand, on Twitter
“Trust, reliability and forward-moving are synonymous with Tata Motors. Honoured to be associated with a brand most of us have grown up with,” he tweeted.